| 翻訳と辞書 |
| CoverGirl (brand) ： ウィキペディア英語版 |
CoverGirl
CoverGirl is an American cosmetics brand founded in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this cosmetics line by allowing "cover girls", fashion models who appear on the front cover of women's magazines, to wear its products. CoverGirl makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices.〔Vasen, Debbie. "Cover Girl – LoveToKnow Makeup." Makeup Tips | Cosmetics. Web. 5 February 2011. .〕
== Early history ==
In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of sixteen, appearing in both print and television advertising that year.〔(The Official Jennifer O'Neill Website – CoverGirl Video )〕 Her unprecedented thirty-year endorsement of the product catapulted CoverGirl into the top-selling makeup line in the country.〔(The Official Jennifer O'Neill Website – Biography )〕
Cybill Shepherd was one of CoverGirl's earliest models, appearing in several print and television advertisements for the brand. In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste. These advertisements established the "girl-next-door" look that CoverGirl would become associated with.〔http://www.youtube.com/watch?v=uh_N5iVHBRc&feature=related〕
CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated America's best cosmetic brand. Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. Sales of the line increased during 1985 due to an advertising campaign featuring supermodel Christie Brinkley. Also in 1985, Covergirl launched, what is now the famous slogan, “Easy, breezy, beautiful…” This was their best way to express how their products were and would essentially give you a natural look. It eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.〔(). Accessed on 2013-5-11.〕 The products of the line are still in production, and continue changing as new ideas come along.〔(PG.com COVERGIRL: age-defying, Clean Makeup, award winning ). PG.com Retrieved on 2012-10-11.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「CoverGirl」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|